Following PM Imran Khan’s concept of making mainstream improvement towards tourism, the administration has taken a significant move in this way by starting Pakistan’s first-ever TV channel, particularly for tourism. Named Discover Pakistan on its management’s verified social media records, the new program is concentrated on advancing Pakistan’s spectacular beauty, ancient sites, and notable regions. The channel includes tourism-related issues and improvements and advertises a morning program to showcase a manageable representation of the country.

Since its launch on, 22 March, Discover Pakistan is advertising its content in high definition to advance Pakistan’s natural scenery in the best feasible way. Before Discover Pakistan turned into a mainstream development plan, PM Imran had formed a 12-member tourism-specific National Coordination Committee in August ending the year to supervise its development.

The Deputy Governor of the State Bank of Pakistan (SBP), the Chairman of the Evacuee Trust Property Board, all the Chief Secretaries or associated Chief Secretaries & the Managing Director of the Pakistan Tourism Development Corporation (PTDC), are members of the board. The board is also accountable for managing the implementation of the government’s nationwide tourism policy while adhering to provincial and local plans.

By Sannia khakwani

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