Another special offer to replace the airbag inflators of the 2006-2012 Honda Civic (Reborn), 2008-2011 Honda CR-V and 2004-2012 Honda Accord has been launched by Honda Atlas recently. While it is an optimistic gesture, the “your safety is our top priority” catchphrase of the campaign appears to attract a lot of backlash from the media. 

However, in Pakistan there is no airbag for the fifth Honda City that has been sold brand new for the last 12 years, suggesting that the catchphrase of Honda Atlas goes against its commercial practices, particularly in the Pakistani market. The public is of the opinion that, after offering “compromised products” on the market for a large sum of money, the auto company has the nerve to release this comment. 

After the introduction of new consumer choices such as the Toyota Yaris and the Changan Alsvin, which provide more specifications than the two-generation-old Honda City, customers have begun to become more outspoken about their views, with the Alsvin being significantly cheaper too. It is pertinent to mention here that, several years back, Takata’s flawed airbags ended in millions of vehicle recalls. Takata is a Japanese producer of automobile parts that provides parts to various global automakers across the globe. In reality, all three vehicles in the free service were part of the global recall. 

Takata’s was among the greatest recall efforts on record, where nearly 75 million cars were recalled globally because of inflator systems malfunctioning or airbags bursting, resulting in multiple accidents and deaths. Moreover, in Honda cars, almost all confirmed casualties were registered, and that’s something that still mystifies analysts to the present day. Given the evidence, it is time, yet again, for the owners of Honda to take a visit to the nearest dealers and urgently get their cars repaired. 

By Sumbul Jawad

I’m a Ph.D. scholar and a writing enthusiast. I have a keen interest in exploring new ideas and digging facts. I am well-versed in doing research and creating original content. I focus on current affairs, international affairs, and technology-based subjects. You may reach me at [email protected] for any query.